Brand Identity for Puro

Designed on Adobe Live. I was really grateful to be invited as a guest on Adobe Live where I designed the brand identity of Puro. During the 2 day livestream, I created the logo custom type from scratch, created the colorways and typography system and dived into some brand assets as well. Watch replays.

About the brand

Puro is an innovative plant based kitchen with a strong focus on healthy and creatively clean food that advocates homegrown produce. We are a dairy free, gluten free restaurant opting to reduce our carbon footprint, one step at a time.

Puro wants to break the stereotype that vegan food is boring and make it accessible. Puro is Spanish for pure/unadulterated.

Puro sources their produce from their farm and local harvesters which guarantees no chemical fertilisers, no GMO and no funny business.