CÉLESTE
BRANDING & PACKAGING — 2021


ABOUT 
Céleste is a coffee brand that uses locally sourced hand picked coffee beans. Céleste uses 100% Arabica Coffee that has been awarded a Grade-A. 

The packaging used for the whole bean packs are Polyethylene terephthalate commonly abbreviated PET which is eco-friendly and recyclable therefore, reducing the carbon footprint. They also offer coffee in the form of portable cold brew packs.


PROCESS
As soon as the beans are roasted, the coffee is packed and immediately scheduled for dispatch. This is achieved every day and helps lock in delicious flavours.
The cold brew has a deep characteristic sweeter note than other coffee blends owing to over 20 hours of slow brewing.


LOGO SKETCHES AND CONSTRUCTION



NAME INSPIRATION
Céleste is a term derived from Latin, meaning heavenly or celestial. The team at Céleste believes that every cup of coffee should be heavenly and provide an other worldly experience. The good folks at Céleste work really hard to pack in all the flavours in their coffee.


COLOURS AND TYPEFACE SYSTEM

VISUAL LANGUAGE 


COFFEE VARIANTS
Original is the purest take on coffee by Céleste. It has a signature aroma that comes from select Arabica beans.

Dark Roast is a deep, rich roast of coffee. While the French Vanilla variant has a beautiful chocolaty note with a rich vanilla aroma.


PACKAGING DESIGN

Brand Identity & Design by Anika Aggarwal






Disclaimer: This work was created to showcase the designer's skill, expertise and talent and will not be used for commercial purposes. All rights reserved. All art, images, designs, and material are copyright of Anika Aggarwal and may not be resold, added to design or any other unauthorized form of distribution or reproduction without express written permission.

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